Role: Strategy, Creative Direction • Agency: ROAR Internal Agency

As a continuation of MGM Resorts’ namesake campaign, “Countdown to Curtain” invited the audience to get a sneak peek into a performers ritual before they hit the stage with the purpose of strengthening brand awareness while positioning MGM Resorts as a key destination in the Entertainment Capitol of the World.

Participating entertainers included multiple Cirque du Soleil shows, Boyz II Men, Carrot Top, Terry Fator, and more.