Role: Strategy, Creative Direction • Content: MGM Social

In a city full of star performers, Davante Adams and Las Vegas are the perfect match.  Adams and his team worked alongside our social team from ideation to completion, resulting in 3.1M reach for this global social activation.

The video was published to Davante Adams 1.1M Instagram followers in collaboration with MGM Resorts. Additionally, it was deployed on MGM Rewards Facebook, Twitter, and Instagram, and TikTok, was shared by its 12 Strip resort brands and amplified through a paid media spend. The creative was also featured on 14 MGM Resort brand marquees across the Las Vegas Strip. 

In addition to social coverage, this was curated alongside the restrictions of 4 hours of contracted filming time and resulted in 50+ social media deliverables including a launch asset, interview component, behind-the-scenes, stop motions, and photos.