Super Bowl
32.8M
Impressions
170K
Engagements
20.6M
Video Views
Role: Strategy, Creative Direction • Agency: InColor Studios
As an unofficial partner of the Big Game–MGM Resorts drove social conversation that superseded competitors through aggressive tactics including CGI executions, leveraging relationships including entertainment partners, sponsorships, and influencers, and live coverage of the best that Las Vegas had to offer during SBLVIII.
Trend-spotting
MGM Resorts was first-to-market with Football CGI videos while local competitors would follow suit quickly after.
Creator Alignment
Activated social influencers to pre-promote and develop on-the-ground storytelling.
Credits
Strategy & Creative Direction – Chelsea Dueño, Aaron Barry
Influencer Strategy – Jessica Dove, Darya Abbassi
Content Creation – Michael Edwards, Kurt Lubas, Sean Jones
Agency – In Color Studios