Role: Strategy, Creative Direction • Influencer Marketing: Jessica Dove, YKONE

Bellagio partnered with celebrity influencer, Tan France, to showcase the world of elegance, opulence, and aesthetics when visiting Bellagio Hotel & Casino. Tan's engaging persona seamlessly harmonized with the enduring sophistication of Bellagio, presenting the entirety of the property through a prism of unparalleled luxury.  

 Utilizing Instagram’s collaboration feature to deploy overarching Instagram Reel via Bellagio, and Tan France’s Instagram account, coinciding with the premiere of Tan’s show. This content was further amplified through paid media flights to drive targeted traffic webpages

 Utilizing Instagram’s collaboration feature, content was deployed from the Bellagio, Tan France and MGM Rewards channels to coincide with the premiere of Tan’s Netflix Premiere.